By Christina Del Villar, Senior Director Marketing
When Barry Yarkoni and his cardiologist partner founded Vinomis in 2009, they knew two things for sure. First, they had a potentially life-saving breakthrough product. Second, neither was about to move their home base. One was happy in Los Angeles, the other in Pittsburgh. For some new ventures, this could have posed an impassible barrier, but with Yarkoni’s 35+ years in high-tech marketing, he knew there must be a solution to overcome the distance between them. Read more.
Their breakthrough product packed the life extension properties of more than 100 bottles of red wine into a single nutritional tablet. “We knew we had the closest thing to a Fountain of Youth,” says Yarkoni. The product’s anti-aging, energy-enhancing properties had already been demonstrated in medical research at Harvard and other leading universities.
All they had to do now was figure out how to build a successful enterprise while remaining on opposite coasts. “With all the advances in online technology,” Yarkoni thought, “there must be a way to keep all our finances and documents in one secure place online, so we can see all the bills, payments, and everything else, no matter where we are.”
One quick Google search later, he had his answer, thanks to the breakthrough insight of another entrepreneur – this one based in Palo Alto. Two years earlier, René Lacerte had founded Bill.com, an online service with everything Yarkoni wanted and more, based on Lacerte’s own personal experience growing new businesses.
Lacerte’s game-changing technology let Vinomis perform online bill payment, e-invoicing and document management through one easy, cloud-based system with secure, 24/7 access from any computer, tablet or smartphone.
Four years later, Vinomis is thriving, now expanding distribution via radio in top markets. All with none of the hassles, and none of the massive paper pile-up, you expect with conventional business processes from the last century.
“I’m beyond a ‘No Check’ CEO,” says Yarkoni. “I’m a ‘No Filing Cabinet CEO.’ We don’t even have one filing cabinet, because anything paper that comes in, we scan into Bill.com and then either throw it away or shred it."
“Everything?” we ask, somewhat incredulously.
“Everything,” Yarkoni insists. “Every bill, legal document, contract, correspondence, corporate record, vendor statements, board meeting notes – anything that’s important goes into Bill.com.
“Now I can be sitting anywhere with my laptop, and it’s like I’m in my office. I won’t even use anything that doesn’t integrate with Bill.com.”
Interested in going paperless? We’re presenting a free webinar on the topic with Barry Yarkoni as the featured speaker, May 22, 2013. Click here to find out more.